Vince Wen
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AIGC Video Campaign / 2026

Vince Wen Perfume Campaign

A cinematic product-film concept for a perfume campaign, developed as a concise case study in AI-assisted visual planning, shot design, and editorial presentation.

Cinematic cover image for the Vince Wen Perfume Campaign project.

Concept

Translate the sensory impression of fragrance into a restrained moving-image direction: atmosphere first, product feeling second, with each frame carrying texture, rhythm, and commercial polish.

Creative Challenge

Perfume is difficult to communicate visually because the product experience is abstract. The challenge was to make mood, tactility, and desire legible through image sequencing without relying on invented campaign metrics or inflated brand claims.

Workflow

  1. 01Built the visual direction from cinematic references, surface texture, and product mood rather than generic AI spectacle.
  2. 02Mapped the concept into a storyboard-led sequence so framing, pacing, and transitions could be evaluated before production.
  3. 03Selected stills and close-up details that show atmosphere, product presence, and editorial continuity.
  4. 04Selected Shot 06 as the primary portfolio teaser while keeping the larger raw full cut outside the public site.

Process

Storyboard and visual planning asset for the Perfume Campaign.
Storyboard and prompt-to-shot planning asset.

Gallery

Perfume Campaign shot still 01.
Perfume Campaign shot still 02.
Perfume Campaign shot still 04.
Perfume Campaign shot still 05.
Close-up visual detail from the Perfume Campaign.

Video

Browser-compatible teaser for the Perfume Campaign. Shot 06 is preserved as source material and should be transcoded before public playback.

Outcome

A website-ready campaign package with a confirmed cover image, storyboard/process asset, five gallery stills, and a primary Shot 06 teaser video.

Reflection

The strongest value of the project is not the use of AI alone, but the translation layer between research, visual taste, storyboard logic, and production-ready presentation.

Professional Value

Relevant for AIGC content planning and AI video creative production roles because it shows concept development, visual research, shot planning, asset selection, and restraint in public-facing case-study packaging.